You got it! This is Kitchen Aid, the American brand present alongside master chefs since 1919, whose stand-out design and strong personality make its robots unforgettable. Indeed, in order to allow passionate gourmets to express their creativity, the firm aims to create unique products by collecting all of the best ideas and suggestions provided by professional chefs.
As part of the development of its commercial site, Kitchen Aid needed to realize the production of a various range of media such as photography, video, and animation. To ensure stylistic coherence on such different sets and in order to maximize the time and comfort of work, they needed a studio capable to orchestrate people and skills without losing sight of the creative challenge.
Being asked to highlight these beautiful products for Kitchen Aid's new international campaign, Black Box Studio benefited of its Swiss-knife approach and cross-media experience. When dealing with photography, animation, video, foodstyling, set design, the direction of actors, and editing all at once, It's like in the kitchen: if the right tools do not necessarily make the right recipes, the right tools allow you to focus on the most important things.
We are very proud to have collaborated with a brand that puts all of its energy at the service of pleasure, for the eyes and the palate.